HONG KONG, CHINA – JANUARY 05: A common view of the BYD Auto showroom on January 5, 2026, in Hong Kong, China. (Picture by Sawayasu Tsuji/Getty Photographs)
Sawayasu Tsuji | Getty Photographs Information | Getty Photographs
BEIJING — Shares of BYD had been headed for a sixth straight week of declines after the Chinese language electrical automotive big reported an almost two-year low in native gross sales in January, signaling mounting challenges for the world’s largest auto market.
The droop comes amid rising issues about lackluster home demand in China, and overproduction of automobiles spilling into different international locations.
No less than six main electrical automotive manufacturers from Xiaomi to Xpeng reported a pointy gross sales drop in January from December, in response to CNBC’s evaluation. Some firms solely report deliveries moderately than gross sales, and do not break down abroad figures.
“We see rising stress on China’s auto market in 2026, pushed by a mix of coverage and aggressive components,” mentioned Helen Liu, accomplice at Bain & Firm. She mentioned coverage modifications may immediate customers to delay their automotive purchases, whereas automakers grow to be extra cautious about new automobile launches.
China’s financial and enterprise figures for the primary two months of the yr are typically risky because the Lunar New 12 months vacation, which follows an agrarian calendar, falls on totally different dates annually.
However this previous January additionally noticed a serious discount in authorities help for electrical automobiles. Beginning Jan. 1, China has reinstated a 5% buy tax, after exempting new power autos from the complete 10% automobile buy tax for over a decade. New power autos embody battery and hybrid-powered automobiles.
“We all know [EV sales will] sluggish, we simply do not know by how a lot,” mentioned Tu Le, founder and managing director at consulting agency Sino Auto Insights. “We’ll know a lot better after the primary quarter is over.”

Fierce competitors
The automaker additionally faces rising competitors from native rivals, amid a value battle that is pushed automakers to supply extra options at decrease costs.
Aito, whose automobiles use smartphone and telecom big Huawei’s working system, reported greater than 40,000 automobile deliveries in January, up greater than 80% from a yr in the past.
Leapmotor and Nio additionally noticed year-on-year deliveries rise, to 32,059 and 27,182, respectively.
Smartphone firm Xiaomi posted a year-on-year enhance to over 39,000 deliveries of its electrical automobiles in January, forward of a deliberate improve to its SU7 sedan in April. However that was down from over 50,000 deliveries in December.
“BYD has had a stellar run on the high and it is spectacular how lengthy they have been in a position to maintain off their home opponents,” Le mentioned, noting it is not only one however a number of automakers vying for a similar market.
“Corporations like Geely with its Xingyuan [Galaxy EV] have actually taken gross sales on the low finish, the place BYD’s bread is buttered,” he added.
Geely has climbed into second place in China’s electrical automotive market behind BYD. In January, Geely bought greater than 270,000 automobiles, together with its electrical automotive manufacturers Galaxy and Zeekr, together with exported autos — greater than 60,000 final month.
The corporate expects its total new power automobile gross sales will develop to 2.22 million automobiles in 2026, up by 32% on yr.
BYD, which bought 4.56 million new power automobiles final yr, has but to launch a full-year home gross sales goal. As an alternative, the corporate solely instructed reporters late final month it plans to spice up its abroad gross sales by almost 25% this yr to 1.3 million automobiles.
The automaker’s exports additionally tapered off in January to 100,482 autos, down from 133,172 automobiles in December.
BYD
Regardless of current headwinds, Le expects BYD to retain its dominance in each the home and worldwide markets, citing deliberate upgrades to the corporate’s charging, power storage, and clever driving infrastructure.
Xpeng reported simply 20,011 automotive deliveries in January, after a yr that noticed a median of greater than 35,000 automobiles a month. Li Auto deliveries additionally fell, to 27,668 automobiles, final month.
Broader financial influence
The slowdown in gross sales is industry-wide. New power automobile gross sales, which incorporates hybrid and battery-powered automobiles, eked out a 2.6% year-on-year enhance in December, in a third-straight month of slowing development, in response to China Passenger Automotive Affiliation information.
It is a troubling signal for an electrical automotive {industry} that is been a shiny spot in an financial system struggling to beat a years-long decline in actual property, as soon as a driver of a few quarter of gross home product.
If, on high of the extended property droop, the autos sector worsens additional, many within the {industry} anticipate Beijing to reinstate some or the entire subsidies,” mentioned Cameron Johnson, Shanghai-based senior accomplice at consulting agency Tidalwave Options, citing conversations within the final week with automotive elements producers. “We’ll must see how Q1 goes.”
The autos sector contributes to about 30 million jobs in China, or greater than one-tenth of city employment, the top of a China equipment physique reportedly mentioned in November.
Nevertheless, Fitch Scores Economist Alex Muscatelli mentioned that the financial share of the autos sector remains to be comparatively small in comparison with actual property. He mentioned that in mounted asset funding, which alerts future development, autos solely accounted for 3.7% of the whole final yr, whereas actual property made up 23%.
China’s high leaders are anticipated to launch coverage targets for the yr at an annual parliamentary assembly in March.
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