Ideally, each time your consulting agency achieves a challenge milestone, you’ve generated a lot delight that your consumer leaps with pleasure, slathers you with reward and instantly immortalizes your ends in an entertaining YouTube quick that includes cute toddlers.
How do you craft a consulting deliverable that compels such love?
Are there traits widespread throughout the wide range of consulting agency deliverables that can persistently invoke a constructive response out of your purchasers?
Undoubtedly.
Under is a guidelines that can assist you to dial up your consulting agency’s influence a notch or two earlier than you bestow your deliverables in your eagerly awaiting purchasers.
The guidelines is purposely incomplete, so there’s room so that you can add your concepts.
The 9 Attributes of a Good Consulting Deliverable
Proper-Aspect Up
Your deliverable is about your consumer, not you or your agency.
It provides the data they want, the best way they want it.
Their success metrics, expectations, cultural nuances, communication type, and, most significantly, their profit all take precedence over yours if you design your output.
☐ Is your deliverable highlighting your work or your consumer’s outcomes?
Advised as a Story
Each consulting deliverable is a narrative.
It articulates your final level, message, or thesis, and supplies an easy-to-follow path from the place the consumer was to the place you’ve taken the consumer.
Story doesn’t imply thriller novel!
Lead your purchasers logically to a conclusion by providing a transparent abstract and roadmap firstly, milestones alongside the best way and a sensible narrative all through.
☐ What’s your deliverable’s story?
Clearly Communicated
Your story will solely resonate with the consumer if the best way you inform it’s comprehensible, unambiguous and compelling.
Eschew ponderous, stilted, pretentious language.
That’s for professors, not consultants.
Make beneficiant use of metaphors, frameworks and graphics.
Edit your work mercilessly, and embrace silence in all its kinds. Typically saying and displaying much less communicates extra.
☐ Is your story plainly said and illustrated in order that it’s crystal clear to your consumer?
Reassuring
Your purchasers threat their cash, time, and repute after they rent your consulting agency.
Your deliverables ought to relieve any doubt about investing in your consulting agency’s work.
☐ What’s going to buoy your consumer’s confidence within the deliverable?
Popularity Enhancing
Reassuring purchasers addresses the “You gained’t hurt me” level of the Belief Triangle.
Meet the “You’ll assist me” level by making your consumer look good to their colleagues and, particularly, these whose opinions they worth.
☐ Will your consumer be proud to indicate off your deliverable?
Anchored and Difficult
One of the best consulting outputs concurrently inform purchasers, “It’s a very good factor you employed us” and “You’re sensible too”.
Many consulting companies focus their deliverables on what the consumer wants to vary: pondering, conduct, processes, techniques, and so forth.
Nonetheless, in case your deliverable isn’t anchored in what your consumer already is aware of, they’ll reject your intelligent breakthroughs and game-changing revelations.
Think about the ratio of latest and difficult data (“Aha!”) to confirmatory data (“I knew that”).
☐ Do you have got the suitable problem ratio in your deliverable?
Collaborative
Outcomes matter, in fact, however your purchasers’ expertise in the course of the creation of these outcomes usually holds as a lot or extra weight.
Companion along with your purchasers through an open, participating course of.
Once they collaborate within the development of your outputs, your purchasers will worth your work and your consulting agency extra extremely.
☐ Are you constructing your deliverable with your consumer?
Ahead Trying
Your deliverables are one step within the purchasers’ journey.
What’s subsequent for them?
Guarantee your deliverables all the time recommend the following steps.
Professional tip: your consumer’s subsequent steps shouldn’t all require a follow-on engagement along with your consulting agency.
☐ Does your deliverable advocate the consumer’s post-project actions?
What Else?
There are extra attributes to the proper consulting deliverable.
What has delighted your purchasers previously?
What else makes an ideal deliverable and needs to be included on this guidelines?
Textual content and pictures are © 2026 David A. Fields, all rights reserved.
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