Noah Winter brags he’s been to far more Tremendous Bowls than Tom Brady.
Brady competed in 10 — greater than every other participant. However Winter can be a part of the Tremendous Bowl spectacle for his thirtieth straight 12 months this 12 months, not in uniform however because the man in command of the celebratory confetti after the sport ends.
Winter’s firm, Artistry in Movement, additionally makes confetti for rock concert events, motion pictures, political conventions and the Olympics. However the annual blizzard of coloration falling onto the sphere on the finish of every Tremendous Bowl might be what he’s greatest identified for.
It definitely is what he’s most certainly to get requested about at dinner events. “It’s turn out to be an iconic second,” Winter marvels, sitting in his Northridge, California, workplace and confetti manufacturing facility.
Jane Gershovich, a photographer who labored for the Seattle Seahawks once they received the Tremendous Bowl in 2014, mentioned that when the confetti falls, everybody needs to play in it. The gamers and their households have been identified to toss it within the air and make confetti angels.
“Simply seeing the gamers and their youngsters interact with it at such a healthful stage, it brings a whole lot of pleasure to everybody on the sphere,” she mentioned.
So, what goes into planning and executing a large confetti drop? Winter fields some questions:
What occurs to the shedding group’s confetti?
Artistry in Movement vans 300 kilos (135 kilograms) of two-colored confetti for every of the groups to the Tremendous Bowl. They create confetti cannons onto the sphere with about 4 minutes remaining, and line them up across the stadium partitions.
Even when the groups stream onto the sphere earlier than the clock runs out, the confetti waits till the timer exhibits the sport is formally over. And the winners’ colours get the go-ahead.
“It’s at all times higher to be late then early,” Winter defined. “Generally gamers exit and shake arms. We don’t launch till triple zero on the clock. Over the 30 years, we by no means have launched the flawed coloration or launched too early.”
The colour combine is just not 50-50, as a result of some colours dominate on video, so the corporate has to experiment to search out the right combination.
Massachusetts firm Seaman Paper has for 25 years manufactured the tissue paper that Artistry in Movement turns into confetti, mentioned Jamie Jones, one in all Seaman’s homeowners. Numerous New England Patriots followers who work there are notably enthusiastic about their half on this 12 months’s Tremendous Bowl.
The corporate makes about 150,000 kilos (68,000 kilograms) of tissue paper a day — largely for reward wrapping and meals service.
“It’s a really prestigious however not huge order,” Jones mentioned of the Tremendous Bowl paper.
How do you get one of the best flutter?
Winter has discovered {that a} rectangular form is greatest for confetti as a result of it activates its axis and hangs within the air.
However TV viewers may not understand that there are literally two confetti drops on the Tremendous Bowl — one at sport’s finish, and the opposite when the Vince Lombardi Trophy is offered to the successful group. That second spherical of confetti is minimize within the silhouette of the trophy.
Messages may be printed on the tiny rectangles too. For a handful of Tremendous Bowls, Artistry in Movement printed social media messages on every tiny flag on the request of occasion sponsor Twitter.
Some folks ask whether or not the confetti is minimize by hand (it isn’t), and Winter jokes that his arms get drained.
Is the confetti biodegradable?
The tiny rectangular flags of tissue paper are created from U.S.-sourced, 98% postconsumer recycled materials, Winter says. The paper is biodegradable.
The corporate makes confetti within the colours of the 4 ultimate NFL playoff groups. All that isn’t used is recycled.
The confetti makes a fantastic mess within the stadium, however cleanup isn’t Winter’s job. Each stadium makes use of a special method, relying partly on the sphere’s make-up. Some use rakes. Others make use of leaf blowers, taking care to not degrade the synthetic turf.
How do you get into the confetti enterprise?
Winter studied lighting design in faculty and did pyrotechnic work at venues together with the Hollywood Bowl earlier than Disney requested his group to recreate leaves falling and twirling for a stay “Pocahontas” present within the mid-Nineteen Eighties. Quickly, he was creating confetti for Disney’s every day parade at Disneyland.
In 1986, Mick Jagger noticed the confetti at Disney and requested Artistry in Movement to make some for a Rolling Stones’ live performance at Dodgers Stadium. Then, he introduced the fledgling confetti firm on tour. Different artists, together with Bono from U2, requested that confetti be made for his or her exhibits as properly.
Stadium concert events led to sporting occasions. The corporate’s first Tremendous Bowl was in 1997, when the Inexperienced Bay Packers defeated the Patriots (pre-Brady) on the Louisiana Superdome in New Orleans. The 12 months earlier than that, Winter had been a pyrotechnician on the Tremendous Bowl, making this 12 months’s sport his thirtieth.
In 2025, an estimated 127.7 million folks watched the sport on TV or streaming.
Winter wouldn’t admit to having a favourite group, however he did say he has two brothers who’re New York Jets followers, and he has promised to convey them to the Tremendous Bowl to work a confetti cannon if their group ever returns. Quarterback Joe Namath led the Jets to their final Tremendous Bowl, in 1969.
This story was initially featured on Fortune.com
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