Ideally, each time your consulting agency achieves a venture milestone, you’ve generated a lot delight that your consumer leaps with pleasure, slathers you with reward and instantly immortalizes your leads to an entertaining YouTube brief that includes cute toddlers.
How do you craft a consulting deliverable that compels such love?
Are there traits frequent throughout the wide range of consulting agency deliverables that may persistently invoke a optimistic response out of your shoppers?
Undoubtedly.
Beneath is a guidelines that may can help you dial up your consulting agency’s impression a notch or two earlier than you bestow your deliverables in your eagerly awaiting shoppers.
The guidelines is purposely incomplete, so there’s room so that you can add your concepts.
The 9 Attributes of a Good Consulting Deliverable
Proper-Aspect Up
Your deliverable is about your consumer, not you or your agency.
It offers the data they want, the way in which they want it.
Their success metrics, expectations, cultural nuances, communication model, and, most significantly, their profit all take precedence over yours if you design your output.
☐ Is your deliverable highlighting your work or your consumer’s outcomes?
Advised as a Story
Each consulting deliverable is a narrative.
It articulates your final level, message, or thesis, and offers an easy-to-follow path from the place the consumer was to the place you’ve taken the consumer.
Story doesn’t imply thriller novel!
Lead your shoppers logically to a conclusion by providing a transparent abstract and roadmap in the beginning, milestones alongside the way in which and a sensible narrative all through.
☐ What’s your deliverable’s story?
Clearly Communicated
Your story will solely resonate with the consumer if the way in which you inform it’s comprehensible, unambiguous and compelling.
Eschew ponderous, stilted, pretentious language.
That’s for professors, not consultants.
Make beneficiant use of metaphors, frameworks and graphics.
Edit your work mercilessly, and embrace silence in all its types. Typically saying and exhibiting much less communicates extra.
☐ Is your story plainly said and illustrated in order that it’s crystal clear to your consumer?
Reassuring
Your shoppers threat their cash, time, and popularity after they rent your consulting agency.
Your deliverables ought to relieve any doubt about investing in your consulting agency’s work.
☐ What is going to buoy your consumer’s confidence within the deliverable?
Fame Enhancing
Reassuring shoppers addresses the “You received’t hurt me” level of the Belief Triangle.
Meet the “You’ll assist me” level by making your consumer look good to their colleagues and, particularly, these whose opinions they worth.
☐ Will your consumer be proud to point out off your deliverable?
Anchored and Difficult
The most effective consulting outputs concurrently inform shoppers, “It’s a very good factor you employed us” and “You’re sensible too”.
Many consulting companies focus their deliverables on what the consumer wants to vary: pondering, habits, processes, techniques, and so on.
Nevertheless, in case your deliverable isn’t anchored in what your consumer already is aware of, they’ll reject your intelligent breakthroughs and game-changing revelations.
Contemplate the ratio of latest and difficult info (“Aha!”) to confirmatory info (“I knew that”).
☐ Do you’ve the correct problem ratio in your deliverable?
Collaborative
Outcomes matter, after all, however your shoppers’ expertise through the creation of these outcomes typically holds as a lot or extra weight.
Companion together with your shoppers through an open, partaking course of.
After they collaborate within the building of your outputs, your shoppers will worth your work and your consulting agency extra extremely.
☐ Are you constructing your deliverable with your consumer?
Ahead Trying
Your deliverables are one step within the shoppers’ journey.
What’s subsequent for them?
Guarantee your deliverables all the time recommend the following steps.
Professional tip: your consumer’s subsequent steps shouldn’t all require a follow-on engagement together with your consulting agency.
☐ Does your deliverable advocate the consumer’s post-project actions?
What Else?
There are extra attributes to the right consulting deliverable.
What has delighted your shoppers prior to now?
What else makes an ideal deliverable and ought to be included on this guidelines?
Textual content and pictures are © 2026 David A. Fields, all rights reserved.
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