‘Dhurandhar 2’ marketer EXPLAINS ‘no promotions’ technique; says, ‘Do not kill the thrill by over-delivering…’ | – The Occasions of India – The Imperial Wire Insider

Anticipation for ‘Dhurandhar 2’ is excessive, but promotions are intentionally minimal. Marketer Varun Gupta explains this technique goals to take care of viewers pleasure, likening it to providing a starter to construct urge for food for the principle course. This strategy, a danger for the primary movie, is now a assured tactic, specializing in the product’s inherent attraction fairly than overt promoting.

‘Dhurandhar 2: The Revenge’ is likely one of the most anticipated motion pictures of the yr 2026. The excitement across the movie is on one other degree. After the makers dropped the primary teaser, the viewers had been disenchanted, because it showcased nothing new. The glimpse was already proven within the post-credit scene of ‘Dhurandhar’. Nevertheless, the one that is dealing with the advertising of half 2 shared that it was a acutely aware determination to launch the identical footage. Let’s be taught extra about it.

‘Dhurandhar 2‘ marketer Varun Gupta explains why there aren’t any promotions

In an interview with the Hindustan Occasions, the movie’s marketer, Varun Gupta, opened up concerning the preparations for ‘Dhurandhar 2’.As persons are expressing why there are nonetheless no promotions concerning the upcoming ‘Dhurandhar 2’, Varun Gupta shared, “Generally one of the best technique is to not are available the way in which of one thing that may be very natural. It is going to be very silly of us as a crew to attempt to overdo one thing that’s already doing so properly.”The marketer acknowledged that the curiosity and anticipation across the movie exist already, and therefore they really feel, “Don’t kill the thrill by over-delivering or satisfying the viewer.”Varun Gupta defined the technique additional in easy phrases. He mentioned, “If you’re hungry, I’ll solely offer you a starter and allow you to crave for the principle course. In case your abdomen is stuffed and you’re full until the neck, would you continue to purchase the ticket on the primary day? No!”He additional elaborated that choosing the no-promotions technique for the primary movie was a “danger”; nevertheless, now, “it can clearly be a technique.”Gupta clarified that it doesn’t suggest that the makers is not going to promote the film in any respect, however “We didn’t attempt to be determined then; we gained’t attempt to be determined now.”Expressing his ideas, he added that it is because they’re “being assured” of their product, “fairly than being overconfident after the primary one’s success.”

Extra about ‘Dhurandhar 2’

Directed by Aditya Dhar, the movie stars Ranveer Singh within the lead function. The film additionally options Sanjay Dutt, Akshaye Khanna, Arjun Rampal, R. Madhavan, Rakesh Bedi, and Sara Arjun. The movie is about to reach in theaters on March 19, 2026.