South Korean writer Krafton has reported record-high annual income after its PUBG franchise delivered double-digit development.
As famous within the firm’s fiscal report for the 12 months ended December 31, 2025, annual income elevated by 22.8 % year-on-year to KRW 3.3 trillion ($2.26 billion). Working revenue totalled KRW 1.05 trillion ($720.4 million) over the identical interval.
Breaking that income determine down by enterprise section, Krafton recorded KRW 1.2 trillion from PC, KRW 1.7 trillion from cellular, KRW 42.8 billion from console, and KRW 358.5 billion from others.
Discussing the performances of particular franchises, Krafton mentioned PUBG: Battlegrounds reached its highest annual income complete on PC platforms after delivering 16 % development on a year-over-year foundation.
New releases inZOI and Mimesis contributed to income development after surpassing 1 million gross sales every since launching in March and October 2025, respectively.
PUBG Cellular additionally expanded its core fanbase by way of the launch of recent themed modes and updates. “Further development was supported by cross-platform collaborations with PUBG PC and console, reinforcing a virtuous cycle throughout the broader PUBG IP Franchise and producing long-term development momentum,” added Krafton.
Krafton reiterates pledge to turn into an business chief in ‘future-facing AI innovation’
Wanting forward, Krafton intends to proceed doubling down on main franchises, both by bolstering assist for its present slate or buying new properties by way of M&A.
“To safe new Large Franchise IPs, Krafton will discover large-scale M&A alternatives focused at producing speedy monetary efficiency, whereas additionally pursuing small-to mid-scale M&A transactions to spice up worth by securing IPs with excessive development potential,” reads the fiscal report.
“The corporate can be advancing strategic fairness investments and second-party publishing (2PP) of groups with initiatives nearing launch or demonstrated improvement capabilities. When it comes to first-party manufacturing, Krafton is creating 15 new initiatives supported by newly recruited inventive management and elite, small-scale groups.
“Krafton plans to additional broaden its improvement pipeline by way of its learn-fast, scale-up strategy. Consistent with this technique, new titles corresponding to Subnautica 2, Palworld Cellular, Dinkum Collectively, and NO LAW are gearing up for launch as Krafton strengthens its IP lineup throughout a variety of genres and platforms.”
The corporate additionally intends to evolve PUBG as a “gameplay platform” by upgrading to Unreal Engine 5 and increasing assist for user-generated content material (UGC).
Notably, Krafton burdened it’ll prioritize “future-facing AI innovation” and is targeted on “delivering new gameplay experiences powered by AI and innovation throughout manufacturing and stay service operations.” That pledge comes after the corporate debuted generative AI companions it claims will exhibit “human-like” habits.
As famous in an investor presentation (obtainable to obtain right here), the corporate outlined plans to undertake a “long-shot strategy” to AI know-how by leveraging its core gaming capabilities to broaden into bodily AI. Extra particularly, the corporate mentioned its generative AI machinations might finally unlock different enterprise alternatives associated to “Humanoid Robotics.”
Explaining how that may occur. Krafton mentioned in-game play and interplay knowledge may need worth as “high-quality coaching knowledge” for brand new companies. The corporate additionally reiterated plans to overhaul its inner construction to include AI-driven automation.
Finally, Krafton mentioned AI is considered as a “key driver” able to delivering “future innovation and worth growth.” That is perhaps music to the ears of some traders, however the newest State of the Sport Trade survey indicated rank-and-file builders are feeling decidedly much less optimistic in regards to the potential influence of generative AI on the online game business.
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