Have you ever ever sat down and thought of the way you’d like a podcast hosted by Kratos telling you about all of the cool video games you possibly can be shopping for and enjoying on the PlayStation Retailer? Me neither, however it appears somebody at Sony did, as the corporate has been granted a patent for AI-generated podcasts starring PlayStation characters as a form of bespoke advertising instrument to focus on gamers’ particular pursuits.
The patent (thanks, VGC) was granted to Sony final month, and is named “LLM-Primarily based Generative Podcasts for Avid gamers.” The corporate utilized for the patent again in July 2024, lengthy earlier than we noticed a few of the different AI-generated efficiency tech Sony had been engaged on with the leaked tech demo of an AI-powered Aloy from Horizon in 2025.
“Online game platforms at the moment lack the flexibility to supply distinctive and focused content material to avid gamers to replace the avid gamers about issues which are occurring on the platform,” the patent reads. “There are at the moment no sufficient options to the foregoing computer-related, technological drawback.”
Sony’s thought to fight this made-up drawback is to create a day by day AI-generated podcast through which characters like Parappa the Rapper, Ellie, or Jin Sakai provide you with recaps in your gameplay and updates on video games which are out or on the way in which. That is framed as one other method of personalizing the expertise, because the character who reads off the advertising copy may be one from a recreation you’ve performed lately, and would pull out of your latest play historical past and associates checklist to cater the generated podcast to you. Examples within the patent embody having somebody like Nathan Drake let you know about your folks getting the Platinum in a recreation and recommending it to you, or having Ratchet preserve you posted about patches and updates for the video games you’re enjoying. The characters can also roast you for consuming shit in your favourite recreation.
Corporations patent issues that by no means truly come to be on a regular basis, and contemplating how a lot authorized purple tape you’d must get previous to make use of actors’ performances to coach these fashions on, together with SAG-AFTRA having lately negotiated AI guardrails into its contract requiring actors to choose into such preparations, I’ve a tough time seeing this ever come to fruition. Even so, that is simply one other instance of an organization making an attempt to shoehorn AI into its merchandise to unravel issues that don’t exist. Turning your loved one characters into AI slop is one other method of diluting your model, one which Sony has spent the higher a part of a decade crafting a picture of status round. I can’t think about why the corporate would fuck that up and injury relationships with actors cautious of AI getting used to exchange them, all for therefore little profit.
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