Tura, Feb 3: Direct business-to-business (B2B) procurement of ginger and turmeric is starting to reshape agri-marketing in North Garo Hills district, with Dijako Agro Farmer Producer Group (FPO), Kharkutta, rising as a key driver of the initiative.
The FPO has not too long ago dispatched 20 metric tonnes (MT) of ginger and turmeric to Jodhpur, taking its cumulative procurement beneath the B2B mannequin to 80 MT as per the most recent evaluation. The initiative is constructed on direct procurement from farmers, aimed toward guaranteeing honest costs whereas eliminating middlemen.
Greater than 500 farmers, largely small and marginal cultivators from the district, have benefited to date. Taking part farmers stated the mannequin has helped them keep away from misery gross sales, supplied assured pricing, and improved their entry to organised markets, boosting confidence in collective advertising and marketing programs.
An interplay assembly with beneficiary farmers was held at Kharkutta, attended by Mr Rupert Momin and Dr Joram Beda, IAS, Director of the Meghalaya New and Renewable Vitality Growth Company (MNREDA). Discussions centered on operational learnings, scalability, and the long-term sustainability of the B2B procurement framework.
Addressing the gathering, Dr Beda stated the initiative is a pilot intervention beneath an Asian Growth Financial institution (ADB)-supported programme titled “Enhancing the Livelihood of Rural Communities via the Use of Renewable Vitality Programs.” He famous that the target is to develop a replicable B2B procurement mannequin for money crops throughout Meghalaya.
“We’re working in direction of a framework that may be scaled throughout districts and commodities. By bringing in a number of consumers, we intention to allow aggressive value discovery, whereas MNREDA will facilitate aggregation, logistics, and trust-building between farmers and markets,” he stated.
Mr Momin highlighted that the initiative has helped counter misery promoting and native market value manipulation. “The mannequin has already contributed to higher costs for ginger and turmeric in native markets. Farmers are benefiting instantly via assured procurement and not directly via improved prevailing charges,” he stated.
From the client’s aspect, representatives of the Cultivator Pure Product Manufacturing and Procurement Workforce stated demand for Meghalaya’s ginger and turmeric stays sturdy, however constant availability of huge volumes continues to be a problem because of aggregation constraints.
“Guaranteeing larger and constant volumes is essential for long-term procurement. Aggregation on the farmer degree is the primary hurdle. With assist from MNREDA and the EY LLP PIC staff, we’re assured this may be addressed. We stay up for deeper collaboration with the Authorities of Meghalaya and farmers throughout the Northeast,” the representatives stated.
The rising collaboration between farmers, FPOs, consumers, MNREDA, and EY LLP’s floor assist staff is being seen as a major step in direction of constructing a clear, farmer-centric agri-marketing ecosystem in Meghalaya. Inspired by the pilot’s early success, the initiative is anticipated to develop to incorporate extra farmers, larger procurement volumes, and extra commodities within the coming phases.
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