3 min learnTaipeiFeb 5, 2026 05:06 AM IST
Google introduced on Thursday that it’s going to launch a brand new AI-powered Pixel 10a on February 18, aiming to convey enhanced AI performance to a inexpensive cellphone and marking the debut of its in style A-series smartphone. The announcement was made via a YouTube video, shocking many because the launch is going down sooner than anticipated.
The quick teaser confirms the Pixel 10a and its design, which seems largely an identical to its predecessor. Nevertheless, the important thing change seems to be a flat dual-camera setup on the again that sits utterly flush with the machine. Final yr’s mannequin featured a raised lip across the pill-shaped digital camera cutout. Google has remained tight-lipped in regards to the Pixel 10a’s {hardware} specs to this point.
Google has been releasing low-cost Pixel smartphones for a while, and the corporate is looking for development in markets reminiscent of India, Japan and the US via the Pixel 10a, which is able to function the entry-level machine within the Pixel 10 collection.
Funds Pixel A-series gadgets are necessary to Google as they assist convey new clients into its rising Pixel ecosystem. These gadgets usually obtain assist for the most recent Gemini options, making them Google’s least costly new telephones that may nonetheless entry capabilities reminiscent of Gemini Stay and Circle to Search.
Google’s present lineup consists of the Pixel 10, which begins at $799, the extra highly effective Pixel 10 Professional at $999, and the Pixel 10 Professional XL with a bigger show beginning at $1,199. The corporate additionally provides a foldable smartphone, the Pixel 10 Professional Fold, which begins at $1,799.
The Pixel 10a has the potential to spice up Google’s market share in India and different markets the place extra customers are looking for a premium smartphone expertise at a lower cost. On the identical time, Pixel smartphones act as a funnel for Google’s synthetic intelligence providers and subscriptions over the long run. Google’s Gemini fashions are broadly thought of to be extra superior than Apple Intelligence, the AI function set powering the iPhone.
For smartphone makers, synthetic intelligence is more and more changing into a key battleground, though AI has but to emerge as a major driver of smartphone gross sales.
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The Pixel 10a arrives forward of the launch of Samsung’s Galaxy S26 collection and the potential debut of Apple’s iPhone 17a, which generally launches in March. Final yr’s Pixel 9a began at $499, although it stays to be seen whether or not Google will keep the identical worth, because the trade is below stress to lift smartphone costs as a result of larger RAM prices.
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