YRF Rejects Claims Of Utilizing Delhi ‘Lacking Women’ Panic To Promote ‘Mardaani 3’ – Imperial Wire

Yash Raj Movies (YRF) on Friday strongly denied social media allegations that linked latest viral studies of “lacking women” in Delhi to a promotional technique for the film Mardaani 3. The controversy erupted following studies that claimed a large surge in lacking individuals within the nationwide capital through the first 15 days of 2026.

These claims have been rapidly picked up by netizens and political figures, a few of whom instructed the “panic” was a calculated publicity stunt for the Rani Mukerji starrer, which was launched on January 30, 2026, because the movie relies on the same subject.

Nonetheless, on Friday, YRF moved to distance itself from the “unethical” advertising accusations and denied any type of involment in creating hype round studies of lacking women in Delhi.

When ANI reached out to the manufacturing home, a YRF spokesperson mentioned in response to the question, “Yash Raj Movies is a 50-year-old firm based on the core rules of being extremely moral and clear. We strongly deny the accusations floating on social media that Mardaani 3’s promotional marketing campaign has intentionally sensationalised a delicate subject like this, and we’ve immense belief in our authorities that they may share all details and truths in the end of time.”
Earlier within the day, Delhi Police debunked the speculations across the surge in lacking women in Delhi, clarifying that they’re being “pushed by paid promotions.”

The police asserted that strict motion shall be taken towards these spreading the rumours, including that “creating panic for financial good points will not be tolerated.”
“After following just a few leads, we found that the hype across the surge in lacking women in Delhi is being pushed by paid promotion. Creating panic for financial good points will not be tolerated, and we’ll take strict motion towards such people,” the Delhi Police wrote in a publish on X.
Delhi Police PRO Sanjay Tyagi on Thursday mentioned that, in contrast with earlier years, there was no improve in missing-person studies within the metropolis.
Actually, January 2026 noticed fewer such instances than in the identical interval final yr.

“There isn’t any must concern or panic relating to the lacking individuals in Delhi, particularly youngsters. In comparison with the previous, there was no improve in reporting lacking individuals in Delhi. In January 2026, in comparison with the identical interval final yr, there was a drop in reporting lacking individuals. It is usually value mentioning that Delhi Police follows the coverage of truthful and clear reporting of crime,” Tyagi mentioned in a video launched by Delhi Police.

He added that lacking individuals may be reported not solely at native police stations but additionally on-line or by way of ERSS 112. Underneath normal working procedures (SOPs), Delhi Police prioritises finding lacking youngsters and acts promptly.

Devoted lacking individual squads in districts, together with the Anti-Human Trafficking Unit within the Crime Department, guarantee efficient motion. Tyagi emphasised that no organised gangs have been discovered concerned in instances of lacking youngsters or kidnappings. 

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