Gen Z is obsessive about 2016, and wonder shares like e.l.f. and Ulta are driving the nostalgia wave – Imperial Wire

A latest social-media pattern has folks sharing pictures from 2016 and craving for a time when bloggers had not but become influencers and social media nonetheless was one thing of a novelty for a lot of.

For buyers, that 2016 nostalgia additionally provides a chance: It might gasoline the following supercycle for magnificence merchandise, particularly make-up, benefiting corporations equivalent to cosmetics maker e.l.f. Magnificence

ELF and specialty retailer Ulta Magnificence ULTA. In any case, 2016 was a heyday for a heavier, bolder make-up look, solely to be adopted by “no-makeup make-up” developments.