Sam Altman, chief government officer of OpenAI Inc., throughout a media tour of the Stargate AI information heart in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
Kyle Grillot | Bloomberg | Getty Photographs
After Anthropic took intention at OpenAI’s advert push in a brand new Tremendous Bowlย marketing campaign on Wednesday, OpenAI CEO Sam Altman shared a publish on X calling the adverts “humorous” however “clearly dishonest.”
OpenAI mentioned final month that it’ll startย testing advertsย with its free customers and ChatGPT Go subscribers within the U.S., and Anthropic introduced Wednesday that the corporate plans to maintain its chatbot Claude ad-free.
Anthropic seized on the chance and took a not-so-subtle swipe at its rival with its Tremendous Bowl marketing campaign, which facilities round Anthropic’s choice to maintain adverts out of Claude. Anthropic will air a 60-secondย pregameย advert and a 30-second in-game advert that each function the tag line, “Advertisements are coming to AI. However to not Claude.”
Altman mentioned that the commercials are “misleading” and that OpenAI would “clearly by no means run adverts in the way in which Anthropic depicts them.”
“We’re not silly and we all know our customers would reject that,” Altman wrote. “I assume it is on model for Anthropic doublespeak to make use of a misleading advert to critique theoretical misleading adverts that are not actual, however a Tremendous Bowl advert shouldn’t be the place I might count on it.”
A consultant for Anthropic didn’t instantly reply to CNBC’s request for remark.
Anthropic was based in 2021 by a bunch of former OpenAI researchers who left the corporate resulting from disagreements over its course.
The 2 startups have been fierce rivals since Anthropic’s inception, they usually’ve each raised billions of {dollars} of capital as they’ve jostled for customers, enterprise prospects and market share.
Altman mentioned Wednesday that “Anthropic needs to manage what individuals do with AI” and that the corporate “serves an costly product to wealthy individuals.” He mentioned OpenAI additionally has extra free customers than Anthropic does, which implies OpenAI has “a differently-shaped drawback than they do.”
OpenAI mentioned final month that adverts inside ChatGPT shall be clearly labeled, seem on the backside of the chatbot’s solutions and won’t affect ChatGPT’s responses.
“As for our Tremendous Bowl advert: it is about builders, and the way anybody can now construct something,” Altman wrote.
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