Epic Video games has introduced a program that goals to extend gross sales on the Epic Video games Retailer by “leveraging the advertising and marketing energy” of Fortnite.
The information was shared through the 2025 year-in-review for the digital retailer. In accordance with the corporate, individuals who buy taking part video games will receive a Fortnite beauty together with an identical character avatar for his or her Epic account profile.
Epic says this system might be out there within the first half of the 12 months. To this point, companions embody Capcom, miHoYo, Pearl Abyss, S-Sport, MintRocket, and Kakao Video games, with extra to be introduced within the coming months.
This is not the primary time that Epic has supplied Fortnite objects as a purchase order incentive. Pre-orders for Borderlands 3 on the Epic Video games Retailer, in addition to all future gross sales for the next 12 months, netted gamers with a beauty bundle in Fortnite. A comparable promotion for Borderlands 4 is presently underway.
Chatting with Polygon, vp and normal supervisor of EGS Steve Allison stated that 40 video games launched in 2026 will embody Fortnite objects as a “reward with buy,” together with Resident Evil Requiem and Crimson Desert.
“I have been pushing on this since I received right here,” Allison instructed Polygon. “I truly talked about it with Tim [Sweeney] earlier than I even took a job on the staff. Again once I was at Telltale, we took benefit of Group Fortress 2 hats and cosmetics, and we [gave] them away if you purchased Sam and Max and a pair different video games… Should you purchased the sport on Steam, you bought the hat in Group Fortress 2, and our titles would rocket to the highest of the charts.”
In accordance with the year-in-review report, Fortnite was the highest PC recreation title in 2025 by “participant spend and engagement.” The report accounted for over 317 million complete PC customers.
Epic additionally emphasised third-party video games, which noticed a 57 % enhance in participant spending, reaching $400 million. In accordance with the corporate, individuals spent 2.78 billion hours in third-party video games.
In associated information, throughout Unite 2025 in November, Unity and Epic Video games introduced a partnership to present Unity builders the power to push their titles into the Fortnite ecosystem, which has over 500 million registered accounts worldwide. Beginning this 12 months, Unity devs will be capable of take part within the Fortnite Creator Economic system, with Epic CEO Tim Sweeney noting that 40 % of playtime on Fortnite is presently spent in third-party experiences constructed by unbiased builders.
Disclosure: The creator contributes to the Epic Video games Retailer newsfeed on a contract foundation.
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