New leadership is taking over Ubisoft’s Vantage Studios, one of Ubisoft’s new “creative houses.” Though Vantage Studios is responsible for Ubisoft’s largest brands—Assassin’s Creed, Rainbow Six, and Far Cry—the three executives will lead the future of Assassin’s Creed only.
Martin Schelling is now Assassin’s Creed’s brand lead, “responsible for overall strategy and long-term vision,” according to a news release published Monday. Schelling was previously Ubisoft’s chief production officer, and had worked on Assassin’s Creed: Black Flag and Assassin’s Creed: Valhalla, among others. Jean Guesdon is the new Assassin’s Creed content head, leading the franchise’s “overall creative direction,” support[ing] individual games,” and “guid[ing] the future of Assassin’s Creed while staying true to its core DNA,” according to the release.
Guesdon has worked on Ubisoft games since the original 2007 game, and was creative director on Assassin’s Creed Origins and Assassin’s Creed: Black Flag. François de Billy will serve as Assassin’s Creed’s production excellence head, “where he will strengthen the production practices and execution across the brand,” per the news release. De Billy was last the production director on Assassin’s Creed: Valhalla and Assassin’s Creed: Origins.
Ubisoft said the three will move into their new roles over the next few weeks. They join Andrée-Anne Boisvert, responsible for Assassin’s Creed’s “cross-brand initiatives” and Lionel Hiller, vice president of brand and market strategy, on the franchise leadership team.
Ubisoft announced its partnership with Tencent in March 2025, which pulled three of its most popular brands into a new subsidiary. Tencent funded the new venture with a $1.25 billion investment. In October 2025, Ubisoft gave that subsidiary a name: Vantage Studios. Vantage Studios is led by Ubisoft Montreal co-founder Christophe Derennes and Ubisoft CEO Yves Guillemot’s son, Charlie Guillemot. Vantage Studios is one of five “creative houses,” part of a big restructuring of the company. Vantage Studios is the only creative house under Ubisoft that’s “structured as a subsidiary of Ubisoft,” Yves Guillemot said in an interview with Variety. Ubisoft is “finalizing the appropriate model to strike the right balance between autonomy, accountability, and strategic alignment” for the others, he said.
Yves Guillemot also said that “several” games are in development under the Assassin’s Creed brand, both “single-player and multiplayer experiences.” Two Far Cry games are in development, too, he said, as Rainbow Six grows to include a mobile port, which was released Monday. In that interview, Yves Guillemot suggested several new games, based on new IP, were in development at the creative houses.
As part of Ubisoft’s restructuring, however, Ubisoft canceled several games in active development, like a Prince of Persia: The Sands of Time remake. It shuttered an office in Halifax, and dozens of developers were laid off. Five unions covering Ubisoft workers in France called for an international strike to protest Ubisoft’s widespread cost-cutting and a return-to-office mandate. More than a thousand people are reported to have walked off the job for three days, according to union representatives.
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